The Medium is the Massage: An Inventory of Effects, by Marshall McLuhan (PB, 1967, $6, which is 1/3 of the current internet price.)
"The Medium is the Massage" reveals how the medium, or process, of our time- electric technology- is reshaping and restructuring patterns of social interdependence and every aspect of your personal life. How it is forcing you to reconsider and re-evaluate practically every thought and every institution you formerly took for granted."
"What remains paramount are McLuhan's global standpoint and his zest for the new. He has given a needed twist to the great debate on what is happening to man in this age of technological speedup"- The New Yorker.
I remember the fuss when this book came out in 1967. Read it for yourself, and ponder the changes of the last 43 years. It is hard to remember, but in 1967 no one, except for a few scientists, ever dreamed of a personal computer. For me, the miracle of technology was a 1975 calculator that did all four functions, cost me $900 I didn't have, and wouldn't hold a charge. Now, of course, I can buy a computer for the same amount of money. Look for this book in the media section, avail. 10/19.
